Bridging Voice – Website refresh
Three times more visits to the donation page — and visitors who actually stay.
- Who
- Non-profit · Health
- What we built
- An accessible information hub + donation page
- Where it runs
- Website
- Website
- Visit the live site
The results
The story
We came back to Bridging Voice, a non-profit helping people with ALS and similar conditions communicate through technology, and rebuilt their website into an easy, highly accessible home for patients, families, caregivers and health workers.
Most websites are unusable for people who browse with eye-trackers, screen readers or special keyboards. Bridging Voice’s resources were scattered, so families struggled to find help and the team was swamped with repeat questions. The donation page also didn’t explain what made them different from bigger ALS charities.
What we built for them
Signposts for everyone
Patients, caregivers and health workers each get a clear path straight to what they need.
Built for eye-gaze
Bigger buttons and smart spacing so people browsing with their eyes can move around easily.
Pages the team builds themselves
Ready-made building blocks let anyone on the team create new pages — no developer needed.
Giving made easy
A branded donation form for one-off or monthly gifts, placed where people are ready to act.
Know what works
Simple reports show which resources people use, so the team keeps improving.
How we got there
Every project is different. Here’s how this one came together.
Mapped every visitor’s journey
We followed patients, caregivers and practitioners step by step to cut the time from arriving to finding help.
Moved donations into the flow
Instead of hiding “donate” at the bottom, we put it where people are most moved to give.
Measured, then improved
We track the things that matter — downloads, accessibility features, donations — and keep tuning.
In their words
Like working with our own internal team
“Working with Polar Stork truly felt like working with our own internal team. They took the time to understand our mission and clients, many of whom rely on eye gaze technology, and accessibility was clearly a priority, not an afterthought. They were extremely responsive and thorough, and did a great job helping us find the best long term solutions, rather than just executing on what we thought we wanted. Our new website is flexible, robust, and can grow with our organization. We’d highly recommend Polar Stork to any mission-driven organization looking for a team that truly shows up.”
Carly LynchCommunications Manager, Bridging Voice
You might also like
Bridging Voice
Usable with eye-tracking — built to the highest accessibility standard
See the story
Refugee Solidarity Network
Working together since 2018
See the story
Multecihaklari.info
Used over 2,000 times, in four languages
See the storySimilar idea?
Let’s talk.
Tell us about it in your own words — no tech talk needed.
You’ll talk to Elias, our Head of Growth — a real person, replying within 24 hours.
