Tech questions,
answered in plain words.
Short, friendly guides for people who don’t work in tech — so you can make good decisions with confidence.
Website, web app or mobile app: which one do I need?
Three words that sound alike but cost very different amounts. Here’s how to tell them apart.
Read the guide
Hiring a tech team for the first time: what to expect
What happens, who does what, and the questions worth asking any agency — including us.
Read the guideJargon?
Not on our watch.
You don’t need to learn tech to work with us — that’s our job. But if you hear these words, here’s what they mean.
Website vs. web app vs. mobile app
A website is mostly for reading (like a brochure). A web app lets people do things — order, book, log in — in the browser. A mobile app is something people download onto their phone. We’ll tell you which one you actually need.
MVP (Minimum Viable Product)
The simplest version of your idea that real people can use. Think of it as a food truck before the restaurant: you learn what customers love before spending big.
UX / UI
UX is how easy and pleasant something feels to use. UI is how it looks. Good UX means your customers never have to think “where do I click?”
CMS (Content Management System)
The “back office” of your website, where you can change text, photos, prices or menus yourself — no developer needed.
AI assistant
A helper that understands everyday language — typed or spoken — and gets tasks done, like taking an order or answering customer questions.
SEO
Everything that helps people find you on Google. We build it in from day one so your site isn’t a secret.
Accessibility
Making sure everyone can use your site — including people with poor eyesight, or who use a keyboard, screen reader or even their eyes to navigate.
Got a question we didn’t answer?
Just ask us.
Tell us about it in your own words — no tech talk needed.
You’ll talk to Elias, our Head of Growth — a real person, replying within 24 hours.
