All projects Startup · Sales

Price Theory

Custom price quotes, based on the value you deliver.

Price Theory — project overview
Who
Startup · Sales
What we built
A first version (MVP) of their sales platform
Where it runs
Web app
The story

The story

Price Theory is a New York startup that helps sales teams create custom quotes based on the value they bring to each client.

Before

Build a first version quickly enough to put in front of their first sales team — and find out if the idea really worked.

After

“My business would not be what it is today without them.”

Hear it from Andy
What we did

What we built for them

01

Pricing in easy steps

A complex pricing formula broken into a simple step-by-step form.

02

Create, save, share

Teams build offers, compare them, print them and share them with clients.

03

Handy helper tools

Tools to support new customers and spot problems early.

How we did it

How we got there

Every project is different. Here’s how this one came together.

  1. Solid foundations

    We organised lots of data behind the scenes so the screens stay simple.

  2. Builders and testers together

    Developers and testers worked side by side to catch problems early and keep things moving.

In their words

In their words

Invested in the success of our whole business

“Polar Stork is not just invested in the success of the project, but the success of our business as a whole. In addition to execution, I trust them to help prioritize and make strategic technical decisions for my business. My business would not be what it is today without them.”
Andy Rooks Andy Rooks
Co-founder, Price Theory

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