- Who
- Startup · Sales
- What we built
- A first version (MVP) of their sales platform
- Where it runs
- Web app
The story
Price Theory is a New York startup that helps sales teams create custom quotes based on the value they bring to each client.
Build a first version quickly enough to put in front of their first sales team — and find out if the idea really worked.
What we built for them
Pricing in easy steps
A complex pricing formula broken into a simple step-by-step form.
Create, save, share
Teams build offers, compare them, print them and share them with clients.
Handy helper tools
Tools to support new customers and spot problems early.
How we got there
Every project is different. Here’s how this one came together.
Solid foundations
We organised lots of data behind the scenes so the screens stay simple.
Builders and testers together
Developers and testers worked side by side to catch problems early and keep things moving.

In their words
Invested in the success of our whole business
“Polar Stork is not just invested in the success of the project, but the success of our business as a whole. In addition to execution, I trust them to help prioritize and make strategic technical decisions for my business. My business would not be what it is today without them.”
Andy RooksCo-founder, Price Theory
Similar idea?
Let’s talk.
Tell us about it in your own words — no tech talk needed.
You’ll talk to Elias, our Head of Growth — a real person, replying within 24 hours.


